I’m Jenny Casson, a two-time Olympian and world record holder who has carried the lessons of sport into entrepreneurship and community building.

I was born and raised in Kingston, Ontario, Canada, and grew up playing every sport I could, soccer, badminton, track, and everything in between. At 17, I developed stress fractures that ended my running career. Searching for a new outlet for my competitive drive, I followed my brother to the Kingston Rowing Club. The early mornings didn’t come naturally at first, but within a few months, I was hooked. With the right coaches and a supportive environment, I earned a scholarship for heavyweight rowing at the University of Tulsa in Oklahoma (Reign Cane!), where I also completed my undergraduate degree in exercise and sport science.

After graduation, I moved to Victoria, B.C., which quickly became home as I embarked on a nine-year journey representing Canada on the world stage. During that time, I competed in two Olympic Games (Tokyo 2020 and Paris 2024), five World Rowing Championships, and numerous World Cups, with multiple A-final appearances. Along the way, I also set lightweight world records on the 2k and 6k ergometer tests. Rowing has taken me all over the world, introduced me to incredible people, and taught me lessons in resilience, teamwork, and the belief that obstacles can always be transformed into opportunities.

After the Paris 2024 Olympics, I stepped back from rowing to explore what I could build off the water. I co-founded Daylilie Apparel Inc. with my co-founder, Manuella Widjaja, to reimagine the bra industry for women with broad shoulders, like us.

We design products that prioritize fit, comfort, and confidence for bodies that don’t always fit traditional moulds. Our mission is simple: no woman should ever have to compromise feeling strong and supported.